Dee Devlin: The Waitress Behind a $600 Million Whiskey Empire

Dee Devlin: The Waitress Behind a $600 Million Whiskey Empire

by Ifeanyichukwu Chris Akashili
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Dee Devlin

Dee Devlin is an Irish businesswoman and the longtime partner and manager of former UFC double champion Conor McGregor.

The two have been together since meeting as teenagers at a Dublin nightclub in 2008, long before McGregor became one of the biggest names in combat sports.

Dee has remained his full-time manager and closest confidante throughout his rise to global fame.

She left school at 15 and worked as a waitress and model before eventually joining McGregor’s team full-time as his career took off.

The couple, who have been engaged since 2020, are raising four children together, and McGregor continued referring to Dee as his “wife-to-be” in public appearances.

Dee Devlin Biography

Dee Devlin

She was born on August 9, 1987, in Walkinstown, a suburb of south Dublin, Ireland. Dee Devlin has two sisters, Sarah and Cathy Devlin, and the three sisters grew up close and have remained connected into adulthood.

Dee was not particularly academically inclined and left school at 15. She took on various jobs, including waitressing and modeling, throughout her late teens and early twenties, well before her relationship with McGregor became the defining aspect of her public profile.

She has generally kept details about her parents and early upbringing private, consistent with her broader approach to keeping much of her personal life out of the spotlight despite her partner’s global fame.

Career

Before Conor McGregor’s fighting career took off, Dee Devlin worked various jobs, including waitressing and modeling, to help support both herself and the couple financially.

At the same time, McGregor trained and pursued his early mixed martial arts career. As McGregor’s profile grew, he entrusted Dee with managing his finances and training schedule, and she has since become an official member of his management and promotional team.

In a 2015 ESPN profile detailing the support system behind McGregor’s rise, Dee described her hands-on role in his fight preparation, explaining that she tries to help him in every way possible, especially during fight camps when cutting weight becomes particularly demanding.

She said her support included cooking, cleaning, and packing his gym bag, providing practical assistance that helped keep his training camps running smoothly.

Dee has also played a direct role in McGregor’s business ventures, particularly Proper No. Twelve, the Irish whiskey brand McGregor co-founded in 2018 with his agent Audie Attar and business partner Ken Austin.

She has regularly promoted the brand on her Instagram account over the years, including celebrating product launches alongside McGregor.

In 2021, McGregor and his partners sold a majority stake in the company to Proximo Spirits, the owner of Jose Cuervo, in a deal worth up to $600 million, making it one of the most lucrative business exits by an active professional athlete.

Conor McGregor’s Fiancee

Conor McGregor Wife

Dee Devlin and Conor McGregor met at a nightclub in Dublin in 2008 while they were both teenagers.

McGregor has fondly recalled their first meeting in interviews, saying he approached Dee and started a conversation.

He later told VIP Magazine that she seemed like a nice girl and that he had always liked good girls.

Dee has said she immediately liked McGregor as well, describing him as very funny. McGregor has often expressed gratitude for Dee’s role during the early stages of his career.

He has said that she worked incredibly hard throughout the years and stood by him when he had almost nothing.

He added that being able to eventually support her financially, fulfill her dreams, and travel the world together filled him with pride and kept him motivated.

He has also said that without Dee’s support, he probably would not be where he is today.

Engagement

Conor McGregor proposed to Dee Devlin on August 8, 2020, one day before her 33rd birthday, presenting her with a large square-cut diamond ring during a family holiday.

He announced the engagement on Instagram with the caption, “What a birthday, my future wife,” drawing congratulations from across the mixed martial arts community, including fighters Artem Lobov and Holly Holm.

Since their engagement, McGregor has continued to celebrate Dee publicly on special occasions, including surprising her with a Cartier necklace for her 37th birthday and celebrating aboard the couple’s $3.8 million yacht.

During a speaking engagement in Rome ahead of a Bare Knuckle Fighting Championship event in 2025, McGregor referred to Dee as his “wife-to-be,” describing her and their children as central to his life and renewed sense of purpose.

Children

Dee Devlin Children

Dee and Conor have four children together. Their first child, Conor Jack McGregor Jr., was born on May 8, 2017. Their second child, daughter Croía Mairéad, was born in January 2019. Their third child, son Rían, was born in May 2021.

Their fourth child, son Mack, was born on November 30, 2023. McGregor announced Mack’s birth on social media, revealing that his son weighed 8.1 pounds and confirming his name a few days later.

McGregor has frequently spoken about the importance of his family, regularly sharing heartfelt tributes to Dee and their children on social media.

Following Mack’s birth, he described Dee as his hero, and he has celebrated each of his children’s birthdays with personal messages, including calling Croía his “angel on Earth” on her fourth birthday.

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